With the interest in Brazil growing thanks to some recent high profile media coverage, and a couple of rather large forthcoming events (World Cup, Olympics), your televisions will soon be inundated with brands aligning themselves with Brazilian music to get you excited about their products. So here at Bongo HQ, our music supervisor Jane took a moment to look back at some of the classic examples of advertisers using Brazilian music to good effect:1. Nike 'Joga Bonito'
This advert is from the 2006 Nike World Cup campaign. It uses music from 'Batido do Corpo', a body-percussion group who use handclaps and body slaps to create their percussive sounds. Simple Brazilian instrumentation over the top creates a stripped-back track which allows the ad to flow and Ronaldinho to do his famous football dance. Plus how cute is little Ronaldinho?
2. Nissan 'X-Trail'
This 2008 ad for the Nissan X-Trail features the track 'Quem Que Caguetou (Follow Me)' by Brazilian hip hop outfit 'Tejo, Black Alien & Speed'. The funk ghetto pace and edginess of the track gives the film its kudos and its unrelenting style fits the subject matter perfectly. The popularity of this music led our label Mr Bongo to release the track commercially, including a remix by Brighton's own Fatboy Slim which took the track into a whole new arena.
3. Nike' Airport'
This song is the all-time Brazilian classic 'Mas Que Nada' by Tamba Trio. It's a track that everyone associates with Brazil and has that instant recognition. The song was written by the legendary Brazilian singer/songwriter Jorge Ben and has been covered by many Brazilian and international artists alike such as Dizzy Gillespie, Al Jarreau and Jessy J! It is best known as the signature song for Sergio Mendes. This 1998 ad shows that a older-style samba track also works well on a high-energy ad.
4. Bacardi 'Island'
This track was a bespoke piece written by Mr Bongo's band 'Sao Benitez' in 2009. They created this Brazilian Funk (in the traditional sense) track to enhance the party feel the agency required for the Bacardi worldwide campaign. Using a Peruvian MC and Brazilian musicians from Brighton, the track was a huge success and came out as a commercial release on Mr Bongo Records due to popular demand.
5. Guinness 'Snail Race'
This Guinness advert from the year 2000 is an absolute classic. The track 'Babarabatiri' by Beny More is actually Latin, not Brazilian, but the overall effect of music-to-film is so good I had to include it in my top 5 list. Whether you like Guinness or not, hearing those distinctive, manic horns will instantly take you back to the racing snails... what more can a brand ask for?